Cruelty Free Living

The 13 Project – Join Me!

Copy: Serena Faber-Nelson

Styling: Serena Faber-Nelson

Is it just me, or as someone who cares about animals, do you get a little overwhelmed with all of the groups, causes and individuals out there that need your help? I sometimes get so overwhelmed I start to feel like things are completely hopeless.

Some days it seems for every photo I see of a rescue dog going to their new home, I see ten more to take their place in the shelter.

There are times when I think, if I was more influential… wealthier… better connected… I could make more of a difference. That little voice inside my head tells me no matter how hard I try I’m just one person. And one person can’t make a difference.

Well I’m here today to tell that voice they’re wrong. One person can make a difference, and I want YOU to join me. Join me in The 13 Project.


The 13 Project is a Pretty Fluffy initiative that involves 13 acts of kindness towards animals before 2013. Inspired by my involvement in last year’s 12 before 2012 project, I wanted to make the tail end of 2012 count. We have exactly 13 weeks left of this year, so what better way of embarking on a list of 13 achievable and worthy goals before the year is out.

To join, all you have to do is come up with a list of up to 13 ways you can help animals before the end of 2012. You don’t need to be a millionaire, you don’t need to have a website, or be a member of a rescue organisation…All you need is the desire to make a difference. If you’re time poor, make your list just one goal – or 3 or 5 things.

I can’t stress enough, this project is NOT about being perfect. I wish I could be a foster parent, but my living situation just doesn’t allow it. I’d love to have a regular day where I volunteer at my local shelter, but my work schedule means that’s not possible. But, despite all this, I still CAN help. Is doesn’t matter how much you do, as long as you’re doing something. The main part of the exercise is committing to making a difference in the time we have left of 2012.

Think of the talents you have. Do you like to sew? Offer your services to a rescue club to make some ‘Adopt Me’ jackets for their dogs. Are you a whiz in the laundry? Take home a bag of washing from your local shelter. Do you bake? Why not hold a bakesale in support of your favourite animal charity. Do you spend waaay too much time on Facebook? Start sharing those rescue animal photos! The opportunities are endless.

Here are my goals for The 13 Project…

1. Go through all of my old towels, bedding and sheets & donate what I don’t use to my local shelter.
2. Attend the Oscar’s Law Rally against puppy farming.
3. Share and repost a rescue dog’s profile on Facebook until I know they find a loving fur-ever home.
4. Go through Soda’s toys and donate the ones she doesn’t use anymore to my local rescue centre.
5. Buy this calendar knowing that all profits go towards helping dogs in need.
6. Send a letter to my local representative asking them to ban the sale of animals in pet shops.
7. De-clutter my closet and sell the clothes that I no longer wear on eBay. Donate those profits to the RSPCA.
8. Organise a group of friends to spend an afternoon walking dogs or cleaning at our local shelter.
9. Purchase a collar in the WSPA’s Collars Not Cruelty campaign.
10. Join POOPs – the program that assists elderly pet owners with basic and emergency pet care.
11. Sign this petition to help  save greyhounds from a cruel export trade.
12. Pin Pro-Adoption & Pro-Rescue posters and images on Pinterest to encourage others to think of adopting.
13. Share and promote The 13 Project to inspire others!

Need Inspiration? Here are some more ideas to get your own list started…

  • Considering getting a pet? Know anyone thinking getting a pet? Adopt!
  • Open up your home and become a foster carer.
  • Volunteer to take photographs of dogs at your local shelter. A good photo can save a dog’s life.
  • Set up a charity box at your workplace, or have an impromptu morning tea to raise funds for your favourite charity.
  • Instead of Christmas cards, make a donation to your local shelter in your friends and colleague’s names.
  • Join a fun run or marathon and pledge your sponsorship to a worthy animal cause.
  • Donate pet food to registered pet food charity drives.
  • Write a piece for a local paper or blog about animal welfare – you can talk about puppy mills, current welfare issues or how much joy a rescue dog can bring to your life.
  • Craft collars, dog bowls and bandanas for rescues groups to help gain attention. Lots of inspiration for this one here.
  • Find a rescue group you click with and share their animal profiles on Facebook, helping find them a home.
  • Offer your services transporting shelter pets to and from where they need to go.
  • Sign up for a monthly donation with your favourite animal charity.
  • Educate your friends and family about the importance of adoption and desexing.
  • Pin your favourite rescue dog photos to Pinterest to inspire others.

So…Why not join me?

If you have a blog or website please feel free to use the graphic above to post with your list (remember it can be anywhere between 1-13 goals you want to achieve) and add your LINK below. Please fill in the box where it says NAME like this: BLOG NAME: Post title i.e. PRETTY FLUFFY: The 13 Project – Join Me! If you don’t have a blog, please leave a comment with your list of goals – we’ll have updates before the year is out to see how everyone is going. I’ll be keeping up with everyone’s progress on our Facebook page and we can all play along using the Twitter hashtag #The13Project.

No matter how much or how little you can do, we’ll be here to cheer each other on!

Remember, the smallest effort you make, makes the biggest difference to the lives of these animals.

Copy: Serena Faber-Nelson

Styling: Serena Faber-Nelson

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Comments (108)

108 responses to “The 13 Project – Join Me!”

  1. […] You can read all about this project here: […]

  2. Alex says:

    This is such a GREAT campaign! I’ve already posted it on my FB to get people on board. Love your work!

  3. Sign us up!!! Helping animals is our favourite thing to do! Well done Pretty Fluffy!!

  4. Taylor says:

    I just got your email. This is a great idea! I’m brainstorming now what my 13 goals will be (definitely completing the Animile Race with Addie to raise money for our local shelter is goal #1)

  5. Count us in Serena! Will write a post by end of next week and link up.

    FYI: we just got a new foster Monday nite. An adorable 8 month old little guy who was (1) dumped at the shelter because he has mange (2) girl from HB grabbed him the day he was going to be put down cos it would be too expensive to treat him. Now he is guaranteed to be safe until he find his forever family! So your idea is absolutely brilliant and touches our hearts!

  6. Steve says:

    We’re in!!! Genius idea, Serena! The gang is is discussing our 13 steps & we will be posting shortly. In the meanwhile, we will share your brilliant post.
    Best wags from the Gangs of New Yorkie <3

  7. I love this. All fetch. mates will be getting involved in our 13! xx

  8. […] I saw the email about this great initiative has started, I knew I needed to bump everything on my to-do list to immediately work on my own 13 […]

  9. […] can read more about this project and even join yourself HERE! share Bookmark on Delicious Digg this post Recommend on Facebook share via Reddit Share with […]

  10. I love this idea! So I’m bringing it to Oregon and hoping that your idea spreads around the West Coast.
    Lori and Murphy(My Rescue BC)

  11. […] from Pretty Fluffy has designed Project 13 to encourage others to do 13 kind things for animals. This equates to one […]

  12. We just listed our 13 for Project 13. You can check them out here

    I hope this is a great success!

  13. Sam says:

    Fantastic idea! I’m lucky enough to be able to volunteer on a weekly basis but still like to do more to help and your project has given me further inspiration. Thank you 🙂

    • Thank you Sam! It’s people like you who volunteer on a regular basis that inspired me to do something more. It’s amazing work you do and am chuffed you’re taking part in The 13 Project. x

  14. What a great idea Serena – we love it!

  15. Abbie says:

    I love this! I’m in! 🙂

  16. Jackie says:

    Thanks so much for this post!!
    I’m sharing with everyone I know 🙂

  17. […] wonderful Pretty Fluffy is currently running The 13 Project, an initiative that involves 13 acts of kindness towards animals before 2013. Let’s make the […]

  18. […] This week we received an email from the lovely Serena over at Pretty Fluffy asking if we wanted to be part of The 13 Project. […]

  19. […] out more: The 13 Project – Join Me to Help Rescue Dogs | Pretty Fluffy. Inspire others by tweeting your 13 […]

  20. […] us included. But instead of just writing about it Serena has done something about it by creating The 13 Project – a fantastic initiative that ANYONE can get involved […]

  21. Natalya says:

    Love this idea! Serena – Oscar and I are in! We’ll put up a post (to this week… Thanks for the great inspiration and compassionate heart!

  22. […] and small gestures. You can read all about the inspiration for Serena’s project here, but in a nutshell, this is […]

  23. […] Serena of Pretty Fluffy emailed me last week and invited me to participate in The 13 Project, I immediately started brainstorming.  As as animal lover, it was only natural to participate in […]

  24. […] take much to help all those animals out there that need us. It was started by Serena of Pretty Fluffy and I think it’s a great […]

  25. […] of our favorite blogs, Pretty Fluffy, is currently running a wonderful initiative called The 13 Project and asked us to get involved. […]

  26. […] 13.   Share and promote The 13 Project. […]

  27. […] come up with a great way to encourage people to do whatever they can to make a difference through The 13 Project.  The idea is to commit to 13 (or whatever number you can realistically manage) things you can do […]

  28. […] I was messing around on Facebook today and stumbled across a link to Pretty Fluffy’s 13 project. […]

  29. PAWSOME! I’m so inspired, thank you for sharing this fabulous idea with us. I’ve blogged my list and am getting started with my new Pinterest board. Thanks x

  30. […] Toby the Wonderdog Facebook page) about The 13 Project, which is a pawsome idea Serena at Pretty Fluffy has come up with (I’m sure the very gorgeous Soda and super cute Socks helped her with the […]

  31. […] was messing around on Facebook today and stumbled across a link to Pretty Fluffy’s 13 project. The 13 Project is a Pretty Fluffy initiative that involves 13 acts of kindness towards animals […]

  32. What an awesome cause! Shelter animals are near and dear to my heart since our mutt Jack is a rescue. I’m definitely going to share this with others and take on some goals of my own.

  33. Sharron says:

    A fabulous idea, we’ve added our list for Twinkle and Company.

  34. Natalie says:

    Such a fantastic thing to support!!! All of my fur kiddies are rescues. Sharing this with EVERYONE!!! 🙂

  35. […] do – and I came across a post on Dog Milk that really interested me. Capree posted about The 13 Project, an idea created by Serena Faber Nelson at Pretty Fluffy that is all about encouraging bloggers […]

  36. […] creating this movement and asking me to be a part of it. Make sure you head over and check out the blog post where all the participants are listed, then visit their lists and offer your support! This entry […]

  37. […] surfing around yesterday I found a blog,, with a fantastic idea to help animals.  I completely agree with the feeling of being overwhelmed […]

  38. Ashli says:

    I LOVE this idea! I’m working on my list right now! Our little Max was a rescue from a puppy mill! It took almost 7 years with us but I think I can finally say that he’s stopped living with the fear from his days as a mill dog. I LOVE this project! What a great idea!
    Lots of Love
    Ashli and Max 😉

    • Aww Ashli – I’m SO happy to have you and Max on board. He is such a cutie and is the perfect example of how with love and care every dog can bring such joy to our lives. And your simple act of kindness by adopting him in the first place meant the absolute world to him.
      Can’t wait to see and support your list! xx

  39. Katherine Hallam says:

    Ooh you can sign me up! Ill have to sit down and think about my goals! Does not eating them forever count as one?!

  40. […] where the 13 Project comes in. This initiative was started by Pretty Fluffy to encourage us all to compile a list of 13 acts of kindness towards animals we can perform before […]

  41. Angela says:

    Great idea 🙂 I’m already involved with rescue, so I’m not sure if I will manage an extra 13 things, but I will have a think about what else I might be able to fit in 🙂

    You mention ‘before the end of 2013’, but it’s before the end of 2012, isn’t it?

    Well done for inspiring people 🙂

    • Thanks Angela – I think I was so excited I got a year ahead of myself! All fixed now 🙂

      Don’t feel like you have to do 13 new things – just one act of kindness will make a difference, and by the sounds of things you are doing a lot already! xx

  42. […] of viral efforts that help a worthy cause, and this one does just that.  I heard the buzz about The 13 Project when I was flipping through the blogosphere one day.  I was instantly intrigued by the path this […]

  43. […] there were still 13 weeks left in the year, Serena from Pretty Fluffy invited me to take part in a project. In her […]

  44. Natalya says:

    Hi Serena!
    Oscar and I are officially on board The 13 Project! We’ve added a special twist too – hope you enjoy following along on our blog, and THANK you again for rallying the troops around such a wonderful cause!
    xoxo ~ Natalya & Oscar

  45. Gabrielle says:

    I love the colorful “adopt, foster, sponsor, donate, etc” graphic at the top! Just an idea… if you were to sell some t-shirts with that cute graphic, I would totally buy one! I think other people would too and you could donate some of the money to an animal rescue group! I’d love to spread the word with a t-shirt supporting animals!

  46. […] from Pretty Fluffy set up something called The 13 Project, back when there were 13 weeks left in the year! This project is all about acts of kindness towards […]

  47. […] the mend, but when I received an invitation from Serena Nelson from Pretty Fluffy to participate in The 13 Project,  I knew I would be posting as soon as I was […]

  48. […] I started The 13 Project just 2 short weeks ago I never through it would have the response it’s had. With tweets, […]

  49. […] is how I felt until I read this post on Sarah Hosick’s blog  and the 13 Project took me by the shoulders and gave me a solid reality shake. I wish I’d found out about it […]

  50. […] Ontario, Canada though volunteering our  time and resources.  A few weeks ago we came across to The 13 Project,  a great initiative by  Pretty Fluffy  that involves 13 acts of kindness towards animals […]

  51. […] 13 Project is a Pretty Fluffy initiative that involves 13 acts of kindness towards animals before 2013. There is only about 10 […]

  52. […] thought it would be fun to pop in today with a little update on my progress in the ongoing “Project 13“. As you’ll see from my list below, I’m not done yet, but I sure am proud of my […]

  53. […] I recently discovered the 13 Project. […]

  54. Lindsay says:

    Just joined the project and wrote about it on my blog! I am a little late to join, so I have some catching up to do!

  55. Kimmi says:

    I am so behind on this but I am going to implement straight away. I always have that feeling of hopelessness because I can’t save every animal myself. Thank you for bringing this initiative to the people and I hope we can all educate some people who are in the dark.

  56. […] at Pretty Fluffy began this initiative to provide  13 acts of kindness towards animals before 2013.  Here is our […]

  57. […] a month ago, I joined in on the Project 13 that Serena started over at Pretty Fluffy. When I heard about this, I knew I just had to join in […]

  58. […] you joined The 13 Project? I have to say since the original post, each week I see new and wonderful ways in which people are getting on […]

  59. […] you joined The 13 Project yet? Pretty Fluffy’s original post on the 13 Project explains a way to get everyone on board to help animals in need. Every little […]

  60. […] project was created by a site called Pretty Fluffy to encourage individuals to help homeless […]

  61. […] at Pretty Fluffy began this initiative to provide  13 acts of kindness towards animals in the 13 weeks remaining in […]

  62. […] 13 Project is a Pretty Fluffy initiative that involves 13 acts of kindness towards animals before […]

  63. Taylor K. says:

    I posted my final update on The 13 Project today!!! All 13 things completed! YAY!

  64. […] There are only two weeks left of the year. Two! My heart stops beating when I think about how little time we have left in 2012. Despite the palpitations, I thought it would be a good time to see how I have come along in my goals for Pretty Fluffy’s 13 Project. […]

  65. […] the beginning of October I posted about The 13 Project, a pawsome idea Serena at Pretty Fluffy started – to encourage individuals to do 13 things […]

  66. […] course, share and promote The 13 Project with the hope to inspire others! Done! Even if I wasn’t the best […]

  67. […] Weeks ago I shared an idea with the world. I wasn’t sure how it would be received. I didn’t know if anyone would […]

  68. […] The 13 Project!  I hope to have my list done very […]

  69. […] exactly what Pretty Fluffy is doing – making a difference. She’s calling it the13 Project. Back on September 28th, with just 13 weeks left in the year, she pledged to do 13 acts of kindness […]

  70. […] For more great ideas on how you can make a difference for animals, read the blogs participating in Blog the Change for Animals and check Pretty Fluffy’s The 13 Project. […]

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  72. […] love The 13 Project  by Pretty Fluffy inspiring you to help animals in need in many different ways. Can you bake? Do […]

  73. […] have towards animals, which is always inspiring! I’ve also committed to engaging with fellow pet bloggers in their own campaigns whenever possible. A bloggers job is never […]

  74. […] make a difference in the lives of animals. The image above is from Pretty Fluffy and was part of The 13 Project which invited people to do 13 acts of kindness for animals before 2013. I love this idea, so am […]

  75. […] provoking piece of art sums up the mission of my efforts for the Peace And Paws organization. Everyone will be able to […]

  76. […] you heard of the ’13 Project’ being hosted over at Pretty […]

  77. You can find these cabinets in various tones of white. Planning ahead for when the crew arrives can save you headache and hassle for how you and your family
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  78. […] a few years ago – an initiative called The 13 Project, started by canine lifestyle blogger, Pretty Fluffy. This initiative recognised that simply by setting ourselves small tasks and goals, we could make a […]

  79. […] where kindness to animals is embraced. Some of the posts I’m most proud of to this day are The 13 Project – a post encouraging 13 acts of kindness towards animals, In Defence of Rescue Dogs – […]

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