Behind the Scenes

It’s our 2nd Birthday! (And a Surprise Announcement)

It all started with this post.

Since then, we’ve come a long way, but I’m proud to say we’re still all about the pretty and the fluffy.

Since launching this blog two years ago we’ve made Puppy Cupcakes, we’ve Kept Calm and Loved Dogs, we’ve made No Bake Treats, celebrated a Puppy’s First Christmas, Trick or Treated, met a bunch of Dogs of the Blogs, and made No-Sew Doggie Bow Ties for Dogs at Weddings.

We’ve stolen the style of celebrities and their dogs – including Blake Lively and Penny, Rachel Bilson and Thurman Murman, and Olivia Palermo and Mr Butler.

We’ve raved over fab canine brands such as Bocce’s Bakery, Blanket ID, Mungo & Maud, Gangs of New Yorkie, Diesel + Juice, PAW by Blackmores, Luxemutt, Puppylocks, SilhouPETte, and many more. We celebrated Aussie brands as well including the fabulous Best in Park, Sweet Chops, FuzzYard, Pooccio, Hey Pup!, DOGUE, Tolly & Applewood, Wellbeing for Dogs, and Sculpture by Teangi.

We’ve drooled over gorgeous photoshoots, and given tips on how to take your dog’s own photo at home. We’ve made DIY Dog Bowls, 5 Minute Valentines, DIY Luggage Tags, Paw Print Wall Art, At Home Medical Kits, and Backyard Cinemas.

We’ve said hello to a new writer Sarah, and welcomed new columns on Cruelty Free Living.

We’ve featured over 400 Daily Fluffies, which equates to around 1209 smiles, 672 laughs and 3009 days improved.

We’ve loved rescue dogs, busted myths about Pit Bulls, launched The 13 Project and featured hundreds of homeless dogs here and one our social media pages. We’ve been featured on I Heart Organizing, MamaMia, Hope 103.2, Dogs Life Magazine, Polka Dot Bride, Little Bits of Lovely and many more!

What’s in store for year 3 and beyond? I’m excited to say it’s just going to get better! I can announce today that Pretty Fluffy will be releasing our first eBook next month, and we’ve got not one but three new features we’ll be adding to the site in 2013. We’ve got a boatload full of new DIY projects, photo sessions, hot products, celebrities and home tips for you to sink your teeth into. 2013 is going to be bigger, better, prettier and fluffier. We cannot wait to share it all with you!

So, from the bottom of my heart, Pretty Fluffies THANK YOU for your support over the last two years. Your comments, tweets, likes, emails and smiles are what keep me going through the long nights, weekend shoots, computer crashes, hackers and all the realities of managing a blog. Here’s to 2 years of fluffy friendship and to many more to come!

As a special birthday wish – tell me, what has been your favourite post to date on Pretty Fluffy?

Pick of the Week

  • Wild One - Harness Walk Kit

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    Step out with your dog in chic, colour-coordinated style. The Harness Walk Kit by Wild One is the ultimate set for design conscious dog lovers.

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Comments (22)

22 responses to “It’s our 2nd Birthday! (And a Surprise Announcement)”

  1. Ruth says:

    Happy Birthday!! You’re only a few days older than Bruno 🙂

  2. Leigh says:

    Happy Birthday guys! Congrats on your 2 years of success, looking forward to all the exciting new stuff!

  3. Teangi says:

    Happy Birthday Pretty Fluffy. Serena and Soda… you are doing a great job. My fave post is definitely The 13 Project.

  4. Paws & Co says:

    Happy 2nd Birthday and for more to come!!! woof. We love Pretty Fluffy.

  5. Happy Birthday Pretty Fluffy! I am so glad to have stumbled over this site/blog this year and look forward to sharing many more birthdays with you Xx

  6. Happy Birthday! I really look forward to the E-book and more gorgeousness from this blog. Xx

  7. Taylor says:

    Happy Birthday! My favorite post has been the 13 Project (Addie and I are “running” in a race this weekend to benefit our humane society). Can’t wait to see what the next year brings

  8. SO excited for you!! HAPPY 2!!

  9. Happy birthday and congratulations on an amazing job so far. Can’t wait to see what else is yet to come! xx

  10. Maggie Eddy says:

    HAPPY HAPPY BIRTHDAY PRETTY FLUFFY and SERENA! Favourite post? gotta be those Sunday sessions… and secretly the celeb style steals!!

  11. blanket says:

    Hey, a VERY happy 2nd birthday Serena and Soda! Pretty Fluffy is so wonderful already and there is no way I can pick a fave post 🙂 can’t wait to see the e-book and more gorgeousness xx

  12. Happy 2nd Birthday! Lots of Love, Ammo & Kyley

  13. Grace says:

    A big heartfelt Happy Birthday to you Serena & Pretty Fluffy! I love the DIY posts the most! Congrats on the e-book, can’t wait to hear more about it!

  14. Jen says:

    Congratulations sweet friend! I am so excited to hear about your growth and can’t wait to check out that eBook!

    Much love to you and your pretty fluffy! 🙂


  15. Congratulations!!! I was thrilled to be a part of your blog this year, thanks again! Your eBook will be amazing; can’t wait to check it out!

  16. Congratulations and happy birthday!!!! We love reading along!!!:) Can’t wait to see the e-book! So exciting. Cheers for another year of wonderfulness! xoxo

  17. Thanks everyone for the beautiful birthday wishes! Looking forward to Year 3! 🙂

  18. Tina welliver says:

    Happy birthday! I loved your post about organizing a pet friendly entry way and your “13” post! Can’t wait to see your 3rd year.

  19. Lisa says:

    Happy Birthday Serena and Soda, what a great photo shoot 🙂 Can’t wait to see your ebook and we look forward to your third year! xx

  20. Thanks ladies!! Looking forward to sharing more with you in the coming year xx

  21. A belated Happy Birthday Fluffys and well done for everything you’ve achieved so far!
    Thanks for all your support and featuring us and we look forward to working with you more in the future.

  22. […] you think of a puppy party do you think of crazy people forcing their dogs to wear paper hats and blow out fake candles on a chocolate cake they can’t possibly […]

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Pick of the Week

  • Wild One - Harness Walk Kit

    Harness Walk Kit - Wild One

    Step out with your dog in chic, colour-coordinated style. The Harness Walk Kit by Wild One is the ultimate set for design conscious dog lovers.