Cruelty Free Living

10 Best Cruelty-Free Makeup and Beauty Essentials You Need to Have

Everything you need for the ultimate cruelty-free, animal-friendly beauty kit.

Copy: Katy & Shell

Photography: As Listed



Looking for cruelty-free makeup or vegan beauty products that do not test on animals? You’ve come to the right place.

Let’s cut to the chase – money talks. So as an animal lover and conscious consumer, one of the most powerful things you can do to help protect our furry friends, is to put your money where your heart is – by supporting ethical, socially responsible and cruelty-free beauty brands.

And while your heart may be in the right place, making an informed choice can often be tricky due to misleading or complex information, or a complete lack thereof. Which makes finding quality cruelty-free makeup and beauty products far harder than it should be. 

So to help you out, we’ve put together a list of 10 of the best cruelty-free makeup and skincare essentials you should add to your beauty bag today. And by ‘best’, we mean best-selling, award-winning or certified – only the absolute best for our readers of course!

Do you have a favourite cruelty-free beauty brand? Let us know in the comments below!

At Pretty Fluffy we only feature products we think you’ll love as much as we do. If you make a purchase using an affiliate link in this post, we may receive a small commission.


10 of the Best Cruelty Free Makeup and Beauty Essentials


1. HALEYS Re-touch Soft Focus Setting Powder

Smooth imperfections and keep your make-up looking fresher for longer with this cruelty-free lightweight, ultra-blurring setting powder.

HALEYS is a partner of PETA’s Beauty Without Bunnies program, and therefore does not test on animals or use animal-derived ingredients in their products.

Available in the U.S, Alaska and Hawaii only.


2. Vegamour GRO+ Advanced Brow Serum

Get your brows on-point with this plant-based brow serum containing natural CBD oil to boost hair growth and achieve thick, full brows.

100% vegan and cruelty-free, safe for everyday use and free of toxins and hormones.

Ships worldwide.

10-BEST-CRUELTY-FREE-MAKE-UP-AND-BEAUTY-PRODUCTS- Anastasia Beverly Hills Lash Brag Volumizing Mascara

3. Anastasia Beverly Hills Lash Brag Volumizing Mascara

Say hello to dramatic jet-black lashes with this cruelty-free, volumising and water-resistant mascara.

As the Allure Best of Beauty Award Winner 2020, this top-of-the-range mascara will no doubt be your next beauty bestie.

Ships worldwide.

10-BEST-CRUELTY-FREE-MAKE-UP-AND-BEAUTY-PRODUCTS- Kora Organics Milky Mushroom Gentle Cleansing Oil

4. Kora Organics Milky Mushroom Gentle Cleansing Oil

Certified organic, non-toxic and cruelty-free, this gorgeous vegan cleansing oil contains natural ingredients (silver ear mushroom, babassu oil, apple seed oil and sunflower seed oil) and has a lush milky texture that cleanses skin, leaving it feeling soft and super silky.

Ships worldwide.


5. Butt Naked Body Cuban Coffee Lip Balm

As lovers of coffee, lip balm and all things cruelty-free, this Australian-made beauty buy is the ultimate trifecta! 

Made with jojoba, argan, sweet almond and 100% natural coffee oil, this dreamy lip balm is free of palm oil and animal derived ingredients, and will keep your lips beautifully nourished.

And another big plus for animal lovers – 5% of profits go to the Save a Dog Scheme.

Available in Australia only.

10-BEST-CRUELTY-FREE-MAKE-UP-AND-BEAUTY-PRODUCTS- Aesop Parsley Seed Anti-oxidant Eye Serum By Aesop for Unisex - 0.5 Oz Serum, 0.5 Oz

6. Aesop Parsley Seed Anti-oxidant Eye Serum

Keep the delicate skin around your eyes protected with this natural, potent serum formulated with vitamin C and anti-oxidants.

Adored in Australia and globally recognised as a premium quality skincare brand, Aesop is approved by the Cruelty Free International Leaping Bunny program and part of PETA’s cruelty-free list.

Ships worldwide.


7. Eco Tan Glory Oil

This award-winning oil literally does it all. Certified organic and cruelty-free by PETA, Glory Oil contains omega 3, 6 & 9 to give you a radiant complexion and reduce the appearance of scars, fine lines, skin irritations and problematic skin.

If there’s one oil to add to your beauty bag, this is 100% it!

Ships worldwide.

10-BEST-CRUELTY-FREE-MAKE-UP-AND-BEAUTY-PRODUCTS- Natio Mineral Pressed Powder Bronzer - Sunswept

8. Natio Mineral Pressed Powder Bronzer – Sunswept

Chasing a glorious sun-kissed look? This top-selling Natio Bronzer brings all the shimmer and radiance you needwith this delicate, mineral-enriched powder.

Accredited by Choose Cruelty Free since 1996, you’ll want to check out their glowing range of blushes too.

Ships worldwide.

10-BEST-CRUELTY-FREE-MAKE-UP-AND-BEAUTY-PRODUCTS- Tarte - Amazonian Clay 12-Hour Full Coverage Foundation

9. Tarte – Amazonian Clay 12-Hour Full Coverage Foundation

This vegan Amazonian clay foundation is a best-seller and it’s easy to see why!

Made using sustainably sourced, hand-harvested Amazonian clay, it comes with featherlight, long-lasting coverage and a soft matte finish.

Tarte has been cruelty-free since 2000, does not test on animals and is approved by PETA.

Ships worldwide.


10. e.l.f Jelly Pop Dew Face Primer

Another best-seller (we told you we’d bring you the best!) this gel-textured face primer by e.l.f keeps your makeup in place while hydrating your skin. 

Containing a powerful combination of hyaluronic acid, niacinamide and vitamins A, C & E, you’ll also love the refreshing watermelon fragrance.

Approved by PETA and a member of the Beauty Without Bunnies program, all Elf products are 100% vegan and cruelty-free.

Ships worldwide.


For a full list of cruelty-free beauty brands certified by PETA US’ Beauty Without Bunnies program, and Australia’s Choose Cruelty Free List, see the Cruelty-Free Beauty Products List.

For more cruelty-free products, tips and ideas, see our Cruelty Free Living section.



Copy: Katy & Shell

Photography: As Listed

Pick of the Week

Show Comments +Hide Comments -


Leave a Reply

Your email address will not be published.

Pick of the Week