Dog Mums Love Our Brands


Launched in 2010, Pretty Fluffy has become the trusted guide for quality dog-centric brands, and pet friendly living. Our readers are smart, stylish and treat their dogs as part of the family.

We feature the most unique, style centric and up-to-date content, creating original features specifically in the luxury and lifestyle focused dog market niche.

Our pet brand partnerships are based on helpful, inspired and engaging content that mutually benefits our readers and sponsors alike.

Pet Brands We’ve Worked With

Our boutique branding is perfect for larger brands and small businesses alike, with advertising and promotional opportunities available in traditional banner formats and integrated content.

We currently offer a limited amount of full sponsored campaigns per month to ideal pet lifestyle brands – including original concept design and photography, social media coverage, video content, reviews, giveaways and direct email marketing.

All campaigns are custom created and catered to your brief and budget, to reach our dedicated audience of dog lovers.

Email us for a Media Kit, which contains all of our stats, demographics and promotional opportunities.

You can also learn more about the dog-obsessed editors behind Pretty Fluffy here.

Our Readers

Social Media

  • 12,000
  • 22,000

Ready to connect with our dog loving audience?

Get in touch to find out more about our brand partnerships and request a media kit.