About A Dog Toilet Paper Review
Dog Products Shopping Guide
The name is a toilet joke, and an old one. "Off to see a man about a dog" is what people used to say when they were slipping away to the loo, and it started as an inside joke between two colleagues who worked in toilet paper. It ended up on the packaging.
What sits behind the joke is a small Sydney company making 100% recycled toilet paper locally and giving half its profits to animal shelters and rescues. This review covers what the rolls are actually like, what they cost per sheet rather than per pack, how the donation works, and the situations where a supermarket roll is the more sensible buy. If you are working through the rest of your household in the same direction, the cruelty-free living section covers the products worth switching.
What About A Dog Actually Sells
The company was founded in Sydney by childhood friends Dom Chetcuti and Jaz Tierney, who brought together backgrounds in toilet paper manufacturing and marketing. The core product is 100% recycled toilet paper, made in Sydney rather than imported, sold as one-off orders or on a subscription you can skip, pause or cancel.
The range has grown well past toilet paper. There are recycled paper towels and tissue boxes, a household bundle that combines all three, and a pet range that now includes 100% compostable dog poo bags. The products are also sold through stockists and wholesale, so this is no longer a subscription-only brand. Other small Australian labels worth knowing are gathered in the dog lovers directory.
Where the 50 Percent of Profits Actually Goes
Half of all profits go to animal welfare, and the mechanism has changed since this brand launched. Rather than backing a single charity, About A Dog now works with a list of partner shelters and rescues, and you choose which one your order supports at the checkout. The company puts its running total at more than $211,000 donated across 21 organizations.
Worth being precise about the wording, because it matters when you are comparing charitable brands: this is 50 percent of profits, not 50 percent of revenue. Profit-share models depend on the company being profitable, which is normal and not a criticism, but it is a different promise from a fixed donation per roll. The published running total is the number to watch, and it is the sort of transparency worth rewarding when you are choosing where to spend. If shelter support is what draws you in, it pairs with the case for adopting a rescue dog rather than shopping for one.
What the Paper Is Like to Use
Recycled toilet paper has a reputation for being thin and scratchy, and it is a fair reputation for a lot of what is on the shelves. This is not that. The rolls are 3 ply and double length, at 360 sheets each, and Pretty Fluffy has used them: thick, soft and strong enough that nobody in the house treats it as a compromise.
The paper is FSC certified, made entirely from recycled raw material, and free from inks, dyes, scents, BPA and chlorine. The wrappers are the part people remember, printed with illustrations of dogs, cats and koalas, which is the rare case of packaging being a genuine selling point rather than waste.
One honest limitation. CHOICE has lab-tested the recycled toilet paper category for years, scoring brands on softness, strength and how well they break down in a sewer, and About A Dog has not been through that testing. The brand's own product pages carry several hundred customer reviews, which is a useful signal but not the same thing as independent measurement.
What It Costs Per Sheet
Pack prices are the wrong way to compare toilet paper, because roll length varies enormously. Cost per 100 sheets is the number that tells you anything, and on that measure this is competitive rather than premium. It is the same arithmetic worth doing across the dog product shopping guides, where pack size hides the real price just as often.
| Product | Price from | What you get |
|---|---|---|
| Premium recycled toilet paper | $41 | 48 double-length rolls, 360 sheets each |
| Family bundle | $86 | 24 rolls, 4 paper towels, 3 tissue boxes |
| Large household bundle | $86 | 48 rolls, 4 paper towels, 3 tissue boxes |
| Compostable dog poo bags | $10 | Pet range, sold separately or added on |
At the 48-roll price, that works out at roughly 24 cents per 100 sheets. For context, CHOICE put the leading recycled competitor at 36 cents per 100 sheets and an Australian-made rival at 43 cents in its most recent testing. Shipping is free on most orders over $30. Prices change, so treat these as a guide and check the current pack before ordering.
About A Dog Compared to Other Recycled Brands
The obvious comparison is Who Gives A Crap, which is the brand most Australians think of first and which also gives away 50 percent of profits. The difference is where the money lands. Who Gives A Crap funds sanitation and toilet-building projects overseas. About A Dog funds Australian animal shelters and wildlife rescues, and lets you pick which one. Neither is the better cause. They are different causes, and that is genuinely the deciding factor between them.
Two practical differences. About A Dog manufactures in Sydney, so the product is Australian made rather than Australian owned and imported, which matters to some buyers and not at all to others. And the supermarket recycled options are cheaper per sheet than either brand, so if the budget is the constraint, buy those without guilt.
Who It Suits, and Who Should Skip It
It suits households already buying recycled, who would rather their money went somewhere useful and do not mind buying in bulk. It suits anyone who supports a specific shelter and likes the idea of directing the donation there. And it suits people who want to stop thinking about toilet paper altogether, which is what the subscription is for.
Skip it if you are outside Australia, since this is a domestic operation and shipping internationally makes no sense for a product this bulky. Skip it if you have nowhere to put 48 rolls, which is a real constraint in an apartment. And skip it if the cheapest possible price is the only thing that matters, because a supermarket own-brand recycled roll will always win on that one measure.
FAQ
Frequently asked questions
1Is About A Dog toilet paper any good?
Yes, on everyday use. The rolls are 3 ply, double length at 360 sheets, and noticeably thicker and softer than budget recycled paper. The brand's own listings carry several hundred customer reviews. It has not been through independent lab testing for softness, strength or sewer performance, so treat glowing claims about testing with the usual caution.
2Who owns About A Dog toilet paper?
It is an independent Australian company, founded by two childhood friends and based in Sydney, where its products are also manufactured. It is not owned by a supermarket or a multinational paper company, which is unusual in this category and is part of why the donation model is possible at all.
3How much of the profit really goes to animals?
Half of profits, directed to a partner shelter or rescue that the customer selects at checkout. The company publishes a running total, which sits above $211,000 across 21 organizations. Note the wording carefully: this is a share of profit rather than revenue, which is a meaningfully different promise from a fixed amount per roll.
4Is it a good toilet paper alternative to Who Gives A Crap?
For Australian buyers who want their money supporting animal welfare at home, yes. Both brands give 50 percent of profits away, both sell recycled double-length rolls, and About A Dog is made in Sydney rather than imported. The decision comes down to which cause you want funded, not which paper is better.
5Where can you buy About A Dog toilet paper?
Directly from the brand's website, as a one-off order or a subscription you can skip or cancel at any time, with free shipping on most orders over $30. There is also a stockists page listing physical retailers, and a wholesale range for offices and businesses that want to switch their supply.
Worth Switching For
Toilet paper is the least interesting purchase in the house and one of the most repeated, which is exactly what makes it worth getting right once. This is a solid product at a fair price per sheet, made locally, that quietly sends money to shelters every time it arrives. The range is at aboutadog.com.au, and the brand posts on Instagram and Facebook as aboutadogaustralia.
At the less humble end of the shopping list, the best pet tech for dogs is where the money usually goes next.
For more of the small brands worth knowing about, start with these designer dog leashes.
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