Two dog mums and a black cocker spaniel

We believe dogs are family.
Our best friends.
Our furry soulmates.

So here at Pretty Fluffy we’re all about making life with your dog sweeter and easier – for both of you.
Whether it’s the latest on-trend dog bandana, a healthy dog treat recipe, or a handy tip sheet to take better
photos of your dog – we’re all about keeping it fun, simple and chic.
Pretty Fluffy. A style savvy website for dog lovers.

We heart dogs.

The Pretty Fluffy team works only with the best brands, pet photographers and dog experts in the industry, providing original, style centric content for dog lovers and owners around the globe. You can learn more about our pet brand partnerships here.

Since our very first post Pretty Fluffy has become the place to visit for discerning dog owners, featured internationally in publications such as Modern Dog MagazineCesars Way, and Dogs Life Magazine.

Meet Our Team

Authors & Editors of Pretty Fluffy

Katy, Shell, Ziggy & Sunny The Pretty Fluffy Team

Katy and Shell are two style-savvy dog mums obsessed with their cocker spaniels – and celebrating the best dog-friendly products, places and all things pet lifestyle!

Since 2016, Katy and Shell have captured the beautiful connection between pets and people and shared their love stories as the professional pet photographer and dog lifestyle writer duo behind Melbourne-based Dogfolk Pet Photography. Their work has been featured on Daily Dog Tag, Australian Dog Lover, Giggster, Beast Coast, Smart Company and right here at Pretty Fluffy.

Pretty Fluffy was founded in 2010 by renowned dog blogger and pet lifestyle expert Serena Faber-Nelson. In 2020 Serena passed the leash to Katy and Shell, to continue her legacy of bringing dog lifestyle inspiration, advice and handy tips into the homes of pet parents and dog lovers around the world. 

Having been immersed in the pet lifestyle industry for over six years, Katy and Shell’s professional experience with dog lovers from all walks of life – pet parents, pet business owners, pet influencers and talented pet creatives – inspired them to take the lead at Pretty Fluffy and and showcase the best pet brands and pet photographers, the latest pet products and trends, fun DIY projects and dog treat recipes, pet parent advice – and so much more!

Katy and Shell have appeared on the Wear Wag Repeat podcast, Pet Biz Creatives podcast and were guest panelists at The Pet Summit.

They live in Melbourne, Australia with their always-hungry cocker spaniels, Ziggy and Sunny.

Fun Fact:

We have 7 dog beds around our home. But Ziggy and Sunny still prefer the couch!