So here at Pretty Fluffy we’re all about making life with your dog sweeter and easier – for both of you.
Whether it’s the latest on-trend dog bandana, a healthy dog treat recipe, or a handy tip sheet to take better
photos of your dog –we’re all about keeping it fun, simple and stylish.
Pretty Fluffy. We’re for dog lovers.
We heart dogs.
The Pretty Fluffy team works only with the best brands, pet photographers and dog experts in the industry, providing original, style centric content for dog lovers and owners around the globe.
Since our very first post Pretty Fluffy has become the place to visit for discerning dog owners, featured internationally in publications such as Modern Dog Magazine, Cesars Way, and Dogs Life Magazine.
Katy and Shell are overly-sentimental dog mums, passionate creatives and devotees of all things dog lifestyle.
As the lifestyle pet photographer and writer duo behind Melbourne-based Dogfolk Pet Photography, for over four years Katy and Shell have celebrated the special connection between dogs and their people, capturing beautiful family memories at home and sharing their love stories. Their work has been featured on Daily Dog Tag, Australian Dog Lover, Beast Coast, Smart Company and right here at Pretty Fluffy.
After a wonderful 10 years, the founder of Pretty Fluffy, Serena Faber-Nelson, embarked on a new chapter and chose to pass the leash to Katy and Shell, who share her vision to bring dog lifestyle inspiration, advice and handy tips into the homes of dog lovers and owners around the world.
Guided by their passion to see dogs and their families live their best lives together, Katy and Shell continue the legacy of Pretty Fluffy as the ultimate online lifestyle destination for dog lovers. One that champions small pet businesses, pet photographers and pet creatives, showcases the latest pet products and trends, promotes animal health and wellbeing, and nurtures a community that inspires dog lovers from all walk-ies of life.
Katy and Shell live in Melbourne, Australia with their cheeky cocker spaniel, Ziggy.
Stacey is the name of our sometime-in-the-future second pup. We talk to Ziggy about her all the time, just so he’s prepared (he’s used to being an ‘only’ dog).
Katy is a photographer of dogs, people and small brands with big hearts. Her favourite things include creative interiors, tending to her collection of 100+ indoor plants, ceramics, and the colour mustard in any and all shades.
An English country girl who grew up riding horses, Katy has an appreciation for slow days at home with her pack, working on DIY creative projects and good cups of tea.
When Katy isn’t behind the camera, cuddling Ziggy or dabbling in something creative, she’s hunting down new wares by local artists and pet businesses on Instagram. Her wishlist is always full, and her favourite three words are ‘Add to Cart’ (although her bank balance might not always agree!)
The Design Files, Frankie, Four&Sons
Ziggy is the inspiration behind everything Katy and Shell do. He is the apple of their eye, and a classic Gemini – cheeky and charming in equal measure. One minute he’s judging you, the next he wants a cuddle. What he’s up to next is anyone’s guess!
Ziggy’s loves include making new friends (he’s all ‘yea!’ to humans, but ‘meh’ to dogs), eating anything remotely classed as edible, having his armpits rubbed quite specifically, and starting each day with a morning cuddle.
He has fantastic hair, the cutest doggie butt, and despite his good looks, is a very reluctant dog model (his fee starts at 10,000 treats for a half-day).
All Pretty Fluffy content is signed off by Ziggy prior to being published.
Project Runway, Return to the Chateau, It’s Me or The Dog.
Shell is a writer, self-proclaimed dog whisperer and enthusiastic stalker of dogs on Instagram (shhh, don’t tell Ziggy). She prefers ‘Shell’ – Michelle is far too formal!
Shell will fetch any excuse to use a dog pun, her Google research skills are 10/10 (need to know something? She’s your girl!) and it’s her dream to visit as many dog-friendly travel destinations as possible.
With a copywriting and marketing background, Shell is a cheerleader for small businesses, especially those led by women. Combining her passion for storytelling with her love for dogs, Shell also shares the love stories of dogs and their humans at the Dogfolk Journal.
Resident Dog, New Philosopher, Dog Magazine.
