So here at Pretty Fluffy we’re all about making life with your dog sweeter and easier – for both of you.
Whether it’s the latest on-trend dog bandana, a healthy dog treat recipe, or a handy tip sheet to take better
photos of your dog – we’re all about keeping it fun, simple and chic.
Pretty Fluffy. A style savvy website for dog lovers.
We heart dogs.
The Pretty Fluffy team works only with the best brands, pet photographers and dog experts in the industry, providing original, style centric content for dog lovers and owners around the globe. You can learn more about our pet brand partnerships here.
Since our very first post Pretty Fluffy has become the place to visit for discerning dog owners, featured internationally in publications such as Modern Dog Magazine, Cesars Way, and Dogs Life Magazine.
Katy and Shell are two style-savvy dog mums obsessed with their cocker spaniels – and celebrating the best dog-friendly products, places and all things pet lifestyle!
Since 2016, Katy and Shell have captured the beautiful connection between pets and people and shared their love stories as the professional pet photographer and dog lifestyle writer duo behind Melbourne-based Dogfolk Pet Photography. Their work has been featured on Daily Dog Tag, Australian Dog Lover, Giggster, Beast Coast, Smart Company and right here at Pretty Fluffy.
Pretty Fluffy was founded in 2010 by renowned dog blogger and pet lifestyle expert Serena Faber-Nelson. In 2020 Serena passed the leash to Katy and Shell, to continue her legacy of bringing dog lifestyle inspiration, advice and handy tips into the homes of pet parents and dog lovers around the world.
Having been immersed in the pet lifestyle industry for over six years, Katy and Shell’s professional experience with dog lovers from all walks of life – pet parents, pet business owners, pet influencers and talented pet creatives – inspired them to take the lead at Pretty Fluffy and and showcase the best pet brands and pet photographers, the latest pet products and trends, fun DIY projects and dog treat recipes, pet parent advice – and so much more!
Katy and Shell have appeared on the Wear Wag Repeat podcast, Pet Biz Creatives podcast and were guest panelists at The Pet Summit.
They live in Melbourne, Australia with their always-hungry cocker spaniels, Ziggy and Sunny.
We have 7 dog beds around our home. But Ziggy and Sunny still prefer the couch!
Katy is a professional photographer of dogs, people and small brands with big hearts. Her favourite things include creative interiors, tending to her collection of 100+ indoor plants, ceramics, and the colour mustard in every shade.
An English country girl who grew up riding horses, Katy has an appreciation for slow days at home with her pack, working on DIY creative projects and good cups of tea.
When Katy isn’t behind the camera, cuddling Sunny or dabbling in something creative, she’s hunting down new wares by local artists and pet businesses on Instagram. Her wishlist is always full, and her favourite three words are ‘Add to Cart’ (although her bank balance might not always agree!)
The Design Files, Frankie, Four&Sons
Ziggy is the inspiration behind Katy and Shell’s careers as professional dog mums. A classic Gemini – cheeky and charming in equal measure – one minute he’s judging you, the next he wants a cuddle. What he’s up to next is anyone’s guess!
Sunny is the newest addition to the Pretty Fluffy pack – and he’s made himself well and truly at home since day one. As sassy as he is super adorable, he lives up to his name by being the sweet sunshine in our lives (although Ziggy might not always agree!)
Although their work ethic is often questionable, their favourite part of the job is testing out beautiful pet products and tasty dog treat recipes!
All Pretty Fluffy content is given the ‘OK’ by Ziggy and Sunny prior to being published.
It’s Me or The Dog, The Dog House, Project Runway.
Shell is a dog lifestyle writer, self-proclaimed dog whisperer and enthusiastic stalker of dogs on Instagram. She prefers ‘Shell’ – Michelle is far too formal!
Shell will fetch any excuse to use a dog pun, her Google research skills are 10/10 (need to know something? She’s your girl!) and it’s her dream to visit as many dog-friendly travel destinations as possible.
With a copywriting and marketing background, Shell is a cheerleader for small businesses, especially those led by women. Combining her passion for storytelling with her love for dogs, Shell also shares the love stories of dogs and their humans at the Dogfolk Journal.
Resident Dog, New Philosopher, Dog Magazine.
