About

Two dog mums and a black cocker spaniel

We believe dogs are family.
Our best friends.
Our furry soulmates.

So here at Pretty Fluffy we’re all about making life with your dog sweeter and easier – for both of you.
Whether it’s the latest on-trend dog bandana, a healthy dog treat recipe, or a handy tip sheet to take better
photos of your dog –we’re all about keeping it fun, simple and stylish.
Pretty Fluffy. We’re for dog lovers.

We heart dogs.

The Pretty Fluffy team works only with the best brands, pet photographers and dog experts in the industry, providing original, style centric content for dog lovers and owners around the globe.

Since our very first post Pretty Fluffy has become the place to visit for discerning dog owners, featured internationally in publications such as Modern Dog MagazineCesars Way, and Dogs Life Magazine.

Meet Our Team

Katy and Shell - editors of Pretty Fluffy

Katy, Shell & Ziggy The Pretty Fluffy Pack

Katy and Shell are overly-sentimental dog mums, passionate creatives and devotees of all things dog lifestyle.

As the lifestyle pet photographer and writer duo behind Melbourne-based Dogfolk Pet Photography, for over four years Katy and Shell have celebrated the special connection between dogs and their people, capturing beautiful family memories at home and sharing their love stories. Their work has been featured on Daily Dog Tag, Australian Dog Lover, Beast Coast, Smart Company and right here at Pretty Fluffy.

After a wonderful 10 years, the founder of Pretty Fluffy, Serena Faber-Nelson, embarked on a new chapter and chose to pass the leash to Katy and Shell, who share her vision to bring dog lifestyle inspiration, advice and handy tips into the homes of dog lovers and owners around the world. 

Guided by their passion to see dogs and their families live their best lives together, Katy and Shell continue the legacy of Pretty Fluffy as the ultimate online lifestyle destination for dog lovers. One that champions small pet businesses, pet photographers and pet creatives, showcases the latest pet products and trends, promotes animal health and wellbeing, and nurtures a community that inspires dog lovers from all walk-ies of life.

Katy and Shell live in Melbourne, Australia with their cheeky cocker spaniel, Ziggy.

Fun Fact:

Stacey is the name of our sometime-in-the-future second pup. We talk to Ziggy about her all the time, just so he’s prepared (he’s used to being an ‘only’ dog).