From Itchy Skin to Calm Days: Why Dog Owners Are Turning to VitaChews

Does your dog spend half the day scratching at their skin? Have you noticed them slowing down on walks or seeming on edge for no apparent reason? You’re not alone. Across Australia, countless dogs are living with ongoing health problems that often go unnoticed.

According to Nationwide Pet Insurance, skin allergies have been the number one dog health claim for 13 years running, with more than 450,000 cases reported in 2024 alone — a 13% increase from the year before.

For the Sydney couple and HappyDogCo founders, this was more than just a worrying statistic. Their Golden Retriever struggled with early arthritis, and their rescue pup’s skin was constantly inflamed. After trying treatment after treatment, they wanted something that could actually make a lasting difference. Out of that search came VitaChews, a simple way to support dogs’ health through daily vitamins.

What Are VitaChews?

VitaChews were created for the dogs who need a little extra care — the ones who slow down on walks, scratch until their skin turns pink, or can’t quite settle when things get noisy. These chewable vitamins are designed to fit easily into a daily routine, so looking after your dog doesn’t have to feel like another chore.

The range includes three varieties, each with a specific purpose but all with the same goal: to help dogs feel more comfortable and content.

Hip & Joint

Older dogs often show their age through movement. They might hesitate before jumping into the car or tire out halfway through a walk. The Hip & Joint VitaChews combine MSM, glucosamine, and green-lipped mussel. These ingredients are known to help with cartilage support and inflammation.

If your dog’s once-bouncy stride has turned into a cautious shuffle, this gentle blend may help them move a little easier again.

Skin & Gut

A healthy gut and healthy skin are closely connected. The Skin & Gut VitaChews use probiotics, colostrum, salmon oil, and astragalus root to calm irritation and support digestion at the same time.

We’ve all seen that “itchy dance” — when your dog can’t stop nibbling or licking the same spot. This formula works beneath the surface, helping to bring that comfort back and give their skin a chance to heal.

Brain & Nervous System

Some dogs are born worriers, while others develop anxiety after certain experiences. Loud noises, new environments, or even being left alone can leave them tense and unsettled. The Brain & Nervous System VitaChews combine L-Theanine, Valerian Root, Passionflower, L-Tryptophan, Magnesium Citrate, and Vitamin B1. It’s a blend chosen to help calm the nervous system and support relaxation.

These chews are a simple way to bring a bit of peace to your pup’s day, especially when life feels overwhelming for them.

Happier Dogs, Healthier Lives

Across Australia, countless pet parents are already sharing how VitaChews have made a difference — dogs that move more freely, scratch less, and seem brighter overall.

As the founders told us, “They’re more than just pets to us. Every dog deserves to live free from discomfort.”

We couldn’t agree more.

Follow @happydogcoau and explore the VitaChews range at www.happydogco.com.au