Celebrating Oscar: IdPet & Oscar’s Law ID Tag Fundraiser

Shell & Katy Pretty Fluffy Editors

Katy and Shell are two style-savvy dog mums who celebrate the best in pet-friendly living. A professional pet photographer and dog lifestyle writer, together they bring dog-friendly inspiration, pet product recommendations, dog treat recipes, pet expert advice and the best in emerging and designer dog brands into the homes of discerning pet parents around the world.

UPDATE: Oscar’s Law and IdPet have teamed up once again this year to raise funds in the fight against puppy-farming. This year, Oscar turns a sweet 16 and celebrates his 11th Gotcha anniversary! Learn how you can celebrate and support the cause below.

If you’re like us, the mere thought of a dog – any animal – suffering from cruelty or neglect, is enough to make you burst into tears. It’s an issue we’re desperately passionate about here at Pretty Fluffy.

It’s also why we’re proud to be part of a heartfelt campaign happening throughout July, led by our friends at IdPet to mark a very special anniversary, for a very brave and special dog. We’re talking about the one and only Oscar, from Oscar’s Law – Australia’s most prominent anti-puppy farming campaign. You can read more about Oscar’s story below.

To celebrate Oscar’s 10th Gotcha anniversary, IdPet and Oscar’s Law are joining forces again with their popular ID Tag fundraiser campaign, designed to raise funds and awareness, while also highlighting the importance of up-to-date identification tags for pets.

$6 from the sale of each limited edition Oscar’s Law ID tag goes directly to Oscar’s Law to support their mission to end unethical puppy farming in Australia.

If you and your pup would love to support this wonderful cause, order your official personalised Oscar’s Law ID from IdPet here.

Image credit: Dog Photog.

Who is Oscar?

Oscar had a cruel and heartbreaking start to life, spending his first 5 years in horrible conditions at a puppy factory in Central Victoria. When Oscar was rescued, he was found in a terrible state of neglect and weighed only 1.4 kg. Oscar’s time in the puppy factory also left him with psychological trauma, taking many months of rehabilitation to adjust to normal life.

The good news is that not only is Oscar presently living his best life, receiving the care and love he deserves – his inspirational story has inspired a movement to end puppy factories for good.

Back in 2012, Pretty Fluffy featured an article with Melbourne pet photographer Erin King, who was lucky enough to meet the famous Oscar, just one year after he was rescued.

What is Oscar’s Law?

Established in 2010, Oscar’s Law seeks to abolish the factory farming of companion animals. It’s a shocking, devastating truth that to the present day, Victoria is the only state in Australia with meaningful anti-puppy farming legislation. This simply must change, and this is what Oscar’s Law campaigners work tirelessly to achieve.

The three main aims of Oscar’s Law are to abolish the factory farming of dogs, ban the sale of factory farmed companion animals from pet shops, online and in print media, and to encourage people to adopt animals from shelters, pounds and rescue organisations.

If you would love to do more to support IdPet and Oscar’s Law in the fight against cruel puppy farming practices, share photos of your dog wearing their ID tag to social media, along with the hashtags #idpetoscarslaw #allpawsin and tag @oscarslawinc and @idpetaustralia. 

Let’s all help put an end to this needless cruelty, because all dogs deserve to live their best lives.

– Katy, Shell and Ziggy x