13 Eco-Friendly Pet Products by Small Dog Brands

Shell & Katy Pretty Fluffy Editors

Shell & Katy are two style-savvy dog mums celebrating the best in pet-friendly living. A pet photographer and dog lifestyle writer, together they share trending pet products, recipes, inspiration and expert tips with discerning dog lovers around the world.

Opting for eco-friendly pet products at the checkout is one simple way that we, as pet parents, can do our bit for the environment.

And with World Environment Day just around the corner, it’s the perfect time to support a small dog brand that cares for your pup and the planet.

From sustainable dog toys to eco-friendly dog collars, biodegradable dog poop bags to environmentally-friendly dog beds, we think you’ll love these earth-friendly finds for your furry best friend.

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Eco-Friendly Pet Products We’ve Tried Firsthand

The truth is, while many of us do our best to reduce waste and make eco-friendly choices in our busy day-to-day lives, often we forget about the environmental impact of the pet products we purchase.

So, we hope this list of great quality, earth-friendly and sustainable pet products puts you on the path to a cleaner and greener lifestyle with your pup!

To kick things off, we’re sharing a few eco-friendly pet products we have personal experience using ourselves.

Outback Tails Eco-Friendly Dog Toys

Not only is the Outback Tails range of 100% vegan, eco-friendly dog toys gentle on the environment – it features adorable native Australian animals that make it one of the cutest dog toy collections going ’round.

Made from natural wool felt and filled with natural jute, we can tell you from personal experience that these sustainable dog toys are as sturdy and hardwearing as they come.

We’ve had our Darren the Dingo (pictured) for 18 months and it still looks new! An excellent long-lasting dog toy for chewers and tuggers.

You’ll also feel good knowing a percentage of sales are donated to Australian wildlife charities.

The Hound Lab Environmentally-Friendly Dog Shampoo & Conditioner

Based in Byron Bay, The Hound Lab’s boutique range of dog grooming products keep your pup clean, happy and healthy while treading gently on the earth.

Having personally tested their all-natural dog shampoo and conditioner, Ziggy’s coat was left feeling soft and looking shiny, while the conditioner was nourishing on his dry and itchy skin too.

The Hound Lab’s commitment to sustainable practices means a minimal approach is taken to every aspect of the business, from batches being produced in small quantities, to eco-conscious packaging.

See our detailed review of The Hound Lab.

Herzog Recycled Dog Collar

The Recycled Ripstop Collar by Herzog is another sustainable dog product we’ve personally tried, and there’s many reasons we loved it!

Made from waterproof silicone and recycled ripstop fabric, this modern designer dog collar is environmentally friendly for sure, but it’s also tough and made to last.

The collar comes with a matching lead, which has been part of Ziggy’s wardrobe for over 3 years now. And despite many beach trips, outdoor adventures and repeated wear, it’s still in excellent condition!

Nontre.Co Natural Pet Care Range

Made from plant-based ingredients, Nontre’s non-toxic, 100% Natural Pet Wash is a lovely gentle formula that foams up nicely and always leaves Sunny and Ziggy’s coats feeling super soft and clean.

Just like their vegan and biodegradable Pet Odour Eliminator and Deodoriser, the smell is beautiful and fresh without being over-powering.

The compostable bamboo pet brush, made from sustainable coconut and vegetable fibres, has also been great for giving our boys a soft, gentle brush they always enjoy.

Sustainable Pet Products On Our Wishlist

The following environmentally-friendly dog products are all made by emerging and designer dog brands we’d happily recommend for their quality, innovation and design.

These eco-friendly dog accessories are top of our most-wanted list, and we think you’ll love them too!

Dooby Doo World Foot Cleansing Foam

If you’ve ever wished for an easy way to clean your pup’s dirty paws, prepare to be obsessed!

Described by happy customers as ‘wonder foam’, this natural, plant-based cleansing foam by sustainably-focused dog brand Dooby Doo World, easily cleans and nourishes your dog’s paws – without a drop of water in sight.

So, how does it work? Simply pump the foam, scrub your dog’s paws with the gentle, built-in silicone brush, then dry with a towel. Done!

Indie Boho Eco-Friendly Dog Beds

Available in a range of colourful and eye-catching designs, these “FIY” (fill-it-yourself) eco-friendly pet beds by Indie Boho are a clever way to save on waste and repurpose materials in your home.

From unwanted clothes to old cushions, even the filling from your dog’s old bed – simply pad out the included insert to provide all the cushioned comfort your pup needs.

It’s luxe, durable, earth-friendly bedding for your bestie. We just love this concept!

Wild One Plant-Based Grooming Wipes

How We Roll Biodegradable Dog Poop Bags

Pick up your dog’s poop without the guilt of using plastic with these certified 100% compostable dog waste bags by How We Roll.

We love the modern branding and pastel peach colourway of these biodegradable poop bags, which fit nicely in How We Roll’s Dog Waste Bag Holder.

Each pack contains 4 rolls of 15 bags.

Dog by Dr Lisa Plant-Based Pet Urine Cleaner

Does your pup leave unwelcome messes in your home? This non-toxic, 100% biodegradable dog urine cleaner is the plant-based pet cleaning solution you need.

The Wee Cleaner comes vet-recommended and features a natural enzymatic formula to neutralise odours and leave a nice fresh scent, while the removable brush is a great feature and handy for those tougher-to-clean spots.

With an overall review score of 4.8 out of 5 stars, you’re definitely on to a winner here.

The Dog Mum Reusable Cotton Tote Bag

Say no to plastic in style with this super cute reusable cotton tote bag. And like, who doesn’t love an extremely relatable dog lover quote…?

Made from nice and thick 100% cotton canvas, this stylish tote bag is perfect for stashing all of your pup’s essentials when out and about. 

Choose your vibe from a range of dog lover quips and sassy mottos.

Band & Roll Eco-Friendly Dog Leash

This contemporary eco-friendly dog leash by Band & Roll features a variety of sustainable materials sure to impress any environmentally-conscious pet parent.

Made from sustainable hemp rope, the wooden handle is crafted from dead ash trees sourced from the Ukraine, while the colourful accents are hand-sewn using full-grain, vegetable tanned Italian leather.

Utterly unique, undoubtedly eco-friendly and guaranteed to turn heads at the dog park.

Harry Barker Eco-Friendly Dog Bed

How does luxurious, durable, eco-friendly bedding for your bestie sound?

The removable, washable cover features a classic striped design, which is filled with eco-fiberfill made from 100% recycled plastic bottles. And let’s not forget that stylish bolster pillow, which will see your pup lounging in ultra luxe comfort.

If you’re looking to tick all the boxes for style, function and sustainability – the Vintage Stripe Ortho Lounger by Harry Barker has it.

House Dogge Comfy Collar

The Comfort Collar is a unique, fun and environmentally thoughtful dog accessory by independent makers, House Dogge (umm how cute are those colourways!)

It might look and feel like leather, but these stylish, eco-friendly dog collars are made from 100% biodegradable and recyclable vegetable tanned leather, with a wool felt liner offering a soft, comfy fit for your pupper.

One of many sustainable dog products featured in West Elm LOCAL – an initiative that supports small makers and businesses.

What makes a pet product eco-friendly or sustainable?

When we’re looking for an environmentally-friendly dog product or accessory, here’s 3 questions we like to ask: